Enquiry routes checked alongside campaigns
Check forms, notifications and the agreed follow-up tools as part of the ongoing work.
ONGOING SUPPORT
Monthly management for your ads and website.
Google and Meta campaign management, with agreed page updates, content and routine website checks. We set the monthly tasks around your campaigns, products and enquiry or order process.
YOUR BUSINESS
Business priorities
Product and offer details kept current
Maintain the product, offer and buying information used in campaigns and on the website.
A record of the work and results
The monthly report lists completed work, campaign results, issues and priorities for the following period.
THE WORK BETWEEN REPORTSAdvertising and website work.
Advertising and website work.
Planned month by month.
Your monthly plan lists the agreed tasks, changes, approvals and reporting priorities.
EXAMPLE MONTHLY WORK PLAN
AGREED SCOPECampaigns, website, follow-up and review
CAMPAIGNS
Review and test
- Budget and search terms
- Creative and audiences
Record what changed and the reason behind it.
WEBSITE
Update and improve
- Products, pages and feeds
- Offers and contact routes
Maintain agreed content and check the main enquiry or buying routes.
FOLLOW-UP
Check existing connections
- Sources, routing and reminders
- Existing CRM and email flows
Maintain the existing tools and connections included in the plan.
REVIEW
Set the next priorities
- Work records and business feedback
- Next actions and client input
Report completed work, outstanding issues and agreed priorities.
MONTHLY REVIEW
Work completed → Business feedback → Agreed priorities
An example of how work can be organised. Tasks, hours and frequency follow the selected plan; existing CRM and email maintenance do not include initial deployment.
WHO IT’S FOR
Plans for different businesses
Australian and New Zealand businesses
Review service areas, calls, bookings and enquiry quality. Check business profile details and arrange review replies where agreed.
Chinese manufacturers and exporters
Improve procurement search terms and product pages. Use enquiry and quote feedback to adjust campaigns and follow-up.
Ecommerce businesses
Maintain feeds and product information, test creative and review offers, checkout issues, stock and product margins.
WHAT’S INCLUDED
Deliverables
The retainer centres on advertising management. Website, content and follow-up tasks are added to the agreed monthly scope.
Campaign management
Review budgets, search terms, negative keywords, targeting and placements. Adjust remarketing where account conditions allow.
Landing page improvements
Update agreed pages or build template pages with existing components. Include basic SEO for the pages being promoted.
Conversion checks
Check agreed events against enquiries or orders. Review forms, email notifications, booking links and WhatsApp entry points.
Business feedback
Use lead quality, quotes, orders and available cost data to decide what to change and where to spend.
Content, follow-up and website maintenance
Choose the supporting work required around the campaigns. Tasks and workload are confirmed in the monthly service scope.
Ad copy and creative
Write ads, prepare images and edit short videos from footage you have permission to use.
Products, offers and pages
Maintain feeds, product details and confirmed procurement information such as minimum orders, lead times and certifications. Set up native promotions and template campaign pages; test conversion changes when traffic allows.
Existing CRM connections
Maintain standard connections, lead sources and categories. Check agreed assignments, reminders, sales stages and conversion feedback. Automatic replies and source recording are maintained only where included.
Email follow-up
Maintain B2B enquiry confirmations and existing automated follow-up, or ecommerce abandoned-cart flows. Prepare agreed marketing emails from approved offers.
Routine website care
Check updates, security, backups and key functions monthly. Handle small content changes and basic faults within agreed hours; Shopify work follows platform capabilities.
Reports and communication
Provide a monthly report and discussion, with stage updates as agreed. Record work completed, advertising and conversion results, issues and next actions.
WORKING TOGETHER
Project process
- 01
Review your setup
Share account access, website details, current issues and sales feedback.
- 02
Agree the scope
Confirm platforms, markets, ongoing tasks, response arrangements and separate costs.
- 03
Check before starting
Review existing systems, tracking, assets and any separately quoted setup work.
- 04
Work and review
Carry out the agreed work, then review the report and set the priorities for the following period.
MEASURING RESULTS
Results & reporting
Define the enquiry and purchase events first. Reconcile available GA4, platform and website events with enquiry or order records, showing the source and reporting period.
Enquiries, calls and bookings
Separate call or booking-button clicks from actual calls and confirmed appointments. Count successful unique form submissions, then use your feedback to identify relevant enquiries, quote opportunities and sales.
Orders and acquisition cost
Review paid orders and CPA, considering refunds, stock and margins where reliable data is available.
Channel performance
Show spend and attributed value for each platform and reporting period.
ROAS is not net profit. Google and Meta attribution can overlap, so their purchase counts are not added together.
RELATED WORK
Related projects
Explore projects involving advertising and page improvements.
Frequently asked questions
Is everything included?
No. We agree tasks and workload. Full builds, wider SEO, filming, custom integrations and server-side tracking are separate.
Can you set up our CRM or emails?
Initial CRM deployment and email automation setup are quoted separately. Ongoing maintenance needs an existing, working system.
What costs and responsibilities stay with us?
Media spend, domains, hosting and software fees are separate. Your team handles sales, customer service and fulfilment, and confirms product facts and permissions.
Is maintenance free or available around the clock?
No. Maintenance has an agreed scope and response arrangement. First-year small content changes under the NZ website offer require a build combined with advertising or SEO. Major security recovery is separate. This is routine care rather than 24-hour monitoring; third-party platform faults remain with the platform.
Does this include prospecting or running our social accounts?
Active prospecting, bought lead lists, manual sales follow-up and full social-account management are outside the ad retainer. We confirm any additional work separately.
Related services
AUSTRALIA & NEW ZEALAND
Working across Australia and New Zealand
AU / MELBOURNE
Services in Australia
Website, SEO and advertising projects for Australian businesses and companies entering Australia, with work coordinated from Melbourne.
NZ / AUCKLANDServices in New Zealand
Websites, local search and advertising for New Zealand businesses. Third-party business photography and video can also be coordinated in Auckland.
GET IN TOUCH
Discuss your monthly marketing work.
Send your website, advertising channels and the recurring work you want to outsource.
hello@digtrade.com.auWeCom · Karina
CHINA → GLOBAL
AUSTRALIA & NEW ZEALAND