Campaigns matched to demand
Choose channels around search demand, the products you sell and the locations you serve.
ADVERTISING
Google and Meta ads focused on enquiries and sales.
We manage search, shopping and social campaigns, test creative and review the pages people land on. Spend, enquiries and sales are reported regularly, with adjustments based on the results and your sales feedback.
YOUR BUSINESS
Business priorities
Landing pages that match the ad
Match the page to the advertised product or offer, with the information, form and purchase options needed to complete the enquiry or order.
Budget decisions based on business results
Use qualified enquiries, paid orders, costs and sales feedback to decide which campaigns to continue, change or stop.
AFTER THE CLICKCampaigns measured
Campaigns measured
in enquiries and sales.
We review search terms, creative and landing pages against the enquiries, paid orders and sales feedback available.
ILLUSTRATIVE AD COPY
Accessories for my ute
Find parts for your ute
Check fitment, product details and delivery information.
Explore the rangeTarget relevant searches, products and audiences in the agreed markets.
Match the destination to the promoted product or service, and check the buying or enquiry process.
Track enquiries and orders
- Relevant enquiriesQuote opportunities
- Paid ordersReviewed with refunds
- Acquisition costWith available cost data
Check platform events against available records, then decide the next test and budget adjustment.
Illustrative campaign path, not a live ad. The website screen is from a historical project; related cases show the actual reported results.
WHO IT’S FOR
Plans for different businesses
Chinese manufacturers and exporters
Google Search for overseas procurement enquiries, with product-specific pages and English ads.
Ecommerce brands
Product campaigns for online stores, plus Meta ads for product discovery, demonstrations and remarketing.
Australian and New Zealand businesses
Campaigns for your actual service areas, linked to the relevant quote, call or booking pages.
WHAT’S INCLUDED
Deliverables
Management covers campaign settings, creative, landing pages, tracking and budget reviews, within the scope agreed before launch.
Google Search
Research buying terms, write ads and review search queries. Use negative keywords to reduce irrelevant clicks.
Shopping and Performance Max
Shopping uses product-feed information; PMax can advertise across Google’s channels. We check feed suitability and review product performance.
Meta ads and creative
Test images, video, messages and audiences. Plan remarketing where account data and permissions allow.
Landing pages and tracking
Review mobile pages, forms and checkout. Set up agreed conversion events and check them against actual activity.
Campaign management in detail
Page updates, CRM, email and website care can be arranged alongside campaign management. The proposal confirms the work before we start.
Your accounts and ad spend
You keep ownership of your advertising accounts and pay Google or Meta directly. Management fees and any agreed setup work are listed separately.
Weekly campaign checks
We check locations, schedules, search terms or placements, negative keywords and budgets each week, using the controls available on each platform. Changes stay within your agreed markets, services and campaign scope.
Ad copy, images and video edits
We write ad copy and prepare static designs or short video edits from material you have permission to use, as agreed in your plan. New shoots and paid assets are separate.
Product feeds and store content
Where included, we update product feeds and pages using the details, prices and stock you supply. Decisions based on margins or inventory need reliable cost and stock data from you.
Page improvements and testing
We improve agreed existing pages and add template pages where included. A/B tests need enough traffic and may be inconclusive. New pages and complex development require confirmation under the selected plan.
Work records and reporting
Each month, we record completed work, tests, changes and the reasons behind them. Reporting and discussions follow your plan. Combined advertising and SEO use one report and any agreed meeting, showing each channel separately.
WORKING TOGETHER
Project process
- 01
Review the business and accounts
Send your website, products or services, target markets and what you want to improve.
- 02
Agree scope and spend
Choose campaigns, page changes, measurement and a starting budget. Separate service fees from media spend.
- 03
Prepare and launch
Arrange access, assets and tracking. Check ads, feeds and destination pages before launch.
- 04
Review and adjust
Review queries, creative and costs alongside enquiry or order quality, then discuss budget changes.
MEASURING RESULTS
Results & reporting
Define the enquiry and purchase events first. Reconcile available GA4, platform and website events with enquiry or order records, showing the source and reporting period.
Enquiries, calls and bookings
Separate call or booking-button clicks from actual calls and confirmed appointments. Count successful unique form submissions, then use your feedback to identify relevant enquiries, quote opportunities and sales.
Orders and CPA
For ecommerce, check paid orders, cost per acquisition, refunds and product margins alongside platform purchase events.
ROAS
Compare platform-attributed value with advertising spend for a stated period, with each channel shown separately.
ROAS is not net profit. Google and Meta may claim the same purchase, so their purchase counts aren’t added together.
RELATED WORK
Related projects
These ecommerce cases cover seeds, lighting, auto parts and collectible dolls. Open a project for the work, figures and dates.
Frequently asked questions
Which channel should we use?
We assess how customers buy, your products and budget. Google can capture searches; Meta can introduce products visually. We agree the starting mix with you.
What do you need from us?
Your website, account access, product or service details, markets, budget, photos and video. Online stores also need product-feed access, prices, stock and delivery information.
Is ad spend included in the fee?
No. Management fees and media spend are separate. Agreed promoted-page SEO may be included; full builds, wider SEO programmes, filming, custom integrations and server-side tracking have a separate scope.
When should we change the budget?
Budget decisions need reliable tracking and enough useful enquiry or order feedback. We agree review points that allow for your spend and sales cycle.
Is every supporting task included in every plan?
No. Creative, feed, page and reporting work follow your selected plan. Our ongoing marketing service explains the wider support. We confirm initial setup, software costs and extra tasks before starting.
Who follows up enquiries and handles orders?
Your team handles sales conversations, quotes, customer service, stock, delivery and after-sales support. We need your feedback on enquiry quality, paid orders, refunds and costs to assess the advertising properly.
Related services
AUSTRALIA & NEW ZEALAND
Working across Australia and New Zealand
AU / MELBOURNE
Services in Australia
Website, SEO and advertising projects for Australian businesses and companies entering Australia, with work coordinated from Melbourne.
NZ / AUCKLANDServices in New Zealand
Websites, local search and advertising for New Zealand businesses. Third-party business photography and video can also be coordinated in Auckland.
GET IN TOUCH
Let’s review your advertising.
Send your website, target market and current campaigns. We’ll discuss the scope, budget and account access required.
hello@digtrade.com.auWeCom · Karina
CHINA → GLOBAL
AUSTRALIA & NEW ZEALAND