01
Karina
Project lead
EXPERIENCE SINCE 2018ABOUT DIGTRADEFounded in Melbourne.
Founded in Melbourne.
Working across Australia and New Zealand.
DIGTRADE PTY. LTD. is an Australian website and digital marketing company, registered in Melbourne on 16 December 2021. We work across Melbourne and Auckland with Chinese exporters and local businesses in Australia and New Zealand.
THE COMPANY
Why DIGTRADE was started
DIGTRADE grew out of work with Chinese-speaking business owners and Chinese companies entering overseas markets. Many had sound products and plans to expand, but needed a practical way to establish themselves online, reach the local market and assess what their marketing spend was producing. Karina had worked in digital marketing since 2018, including agency work in Australia, before establishing DIGTRADE in Melbourne in 2021.
The business began with websites, SEO and copywriting. Paid advertising followed in 2022, adding another way to reach customers alongside organic search. As more New Zealand businesses sought support, DIGTRADE expanded its work into New Zealand in December 2025. Today, projects are managed across Melbourne and Auckland, with a core project lead and specialists brought in for the work required.
Our approach starts with the business itself: the products, the customers, the way orders or enquiries are handled, and the commercial priorities. That can include time on site with the people doing the work. Website development and local SEO remain our main focus for the next stage of the business, supported by advertising, marketplace management and agreed ongoing work. Each engagement has a named contact, a defined scope and a regular review schedule.
OUR HISTORY
How DIGTRADE has developed
The work has expanded from websites, SEO and content into paid campaigns, local services and tool development.
- 012021.12
DIGTRADE established
DIGTRADE PTY. LTD. was incorporated in Melbourne on 16 December 2021. The early work centred on websites, SEO and copywriting.
- 022022.12
Paid advertising added
Advertising became part of the service, alongside website and organic search work. Projects could address paid acquisition as well as longer-term search content.
- 032025.12
Expansion into New Zealand
Growing demand from New Zealand businesses led to an expansion of local operations and the establishment of a New Zealand office.
- 042026.06
AI social media tool put into internal use
DIGTRADE developed an AI agent tool for social media operations. The team now uses it internally in project work.
PROJECT TEAM & COLLABORATORS
Project lead and specialist collaborators
Karina is the project lead. Website, content, design, advertising, photography and planning specialists work with her according to the project. The specialist team is selected for the work agreed.
AI illustrated avatars
02
Andy
Web development
03
Bruce
SEO content
04
Mia
Visual design
05
Leon
Paid advertising
06
Cody
Photography and video
07
Will
Business planning
HOW WE WORK
View our servicesProject planning and reporting
Start with the actual business
Discuss the products, customers and operations with the people doing the work. For suitable local projects, on-site work provides detail that a written brief may miss.
Agree the commercial priorities
Identify the enquiry, booking or sales objective, then set the scope, responsibilities and review points around that objective.
Keep a named contact and regular reviews
A dedicated contact coordinates the project. The usual arrangement is a weekly online review, with monthly in-person meetings where practical, confirmed for the engagement.
OUR SERVICES
Websites, search and marketing operations
For Chinese exporters, ecommerce brands and local businesses in Australia and New Zealand.
GET IN TOUCH
Discuss your next website or local marketing project.
Send your current website, target market and requirements. We will review the work involved and the appropriate project scope.
hello@digtrade.com.auWeCom · Karina
CHINA → GLOBAL
AUSTRALIA & NEW ZEALAND